NDIS Provider Participant Growth
How Ability Support Services transformed their participant engagement and achieved 380% growth in inquiries through strategic NDIS-focused digital marketing.
Overview
Ability Support Services, a growing NDIS support coordination provider in Melbourne, partnered with MegaSpace to address declining participant inquiries and poor local search visibility. Through a comprehensive 6-month digital marketing strategy focused on NDIS-specific SEO, accessibility optimization, and local community engagement, we achieved a 380% increase in participant inquiries and established them as the leading support coordination service in their region.
Company Profile
- Company: Ability Support Services
- Industry: NDIS Support Coordination
- Location: Melbourne, Victoria
- Team Size: 12 support coordinators
- Years Operating: 3 years
- Services: Support coordination, plan management, community connections
Challenges
When Ability Support Services approached MegaSpace, they were facing significant challenges that threatened their growth and ability to serve the NDIS community effectively.
Key Challenges Identified
- Poor Search Visibility: Ranking on page 3-4 for key NDIS terms like "support coordination Melbourne"
- Declining Inquiries: 60% decrease in participant inquiries over 8 months
- Accessibility Issues: Website failed WCAG 2.1 AA compliance standards
- Generic Messaging: Content didn't address specific NDIS participant needs
- Limited Local Presence: Minimal visibility in local NDIS community networks
The core issue was that Ability Support Services was invisible to their target audience when they needed them most. NDIS participants and their families were searching for support coordination services but couldn't find Ability Support Services among the top results.
Strategy
MegaSpace developed a comprehensive NDIS-focused digital marketing strategy that addressed each challenge systematically. Our approach centered on three core pillars: NDIS-specific SEO optimization, accessibility compliance, and community engagement.
Phase 1: NDIS-Specific SEO Strategy
- • Comprehensive keyword research focusing on NDIS terminology and local searches
- • Content optimization for terms like "NDIS support coordination," "plan management," and location-specific queries
- • Technical SEO improvements including site speed, mobile optimization, and structured data
- • Local SEO optimization with Google My Business and local directory listings
Phase 2: Accessibility & Compliance Optimization
- • Full WCAG 2.1 AA compliance implementation
- • Screen reader optimization and keyboard navigation improvements
- • Color contrast adjustments and alternative text for all images
- • Easy-to-read content formatting and clear navigation structure
Phase 3: Content & Community Engagement
- • NDIS-focused content creation addressing common participant questions
- • Success stories and testimonials from existing participants
- • Educational resources about NDIS processes and rights
- • Community partnership development and local networking
Results
The results exceeded all expectations. Within 6 months, Ability Support Services transformed from a struggling provider with declining inquiries to the leading support coordination service in their region.
Traffic & Visibility Metrics
- • 380% increase in participant inquiries
- • 420% improvement in local search visibility
- • Page 1 rankings for 15+ NDIS keywords
- • 290% increase in organic website traffic
- • 85% improvement in Google My Business views
Business Impact Metrics
- • 290% increase in service bookings
- • 350% growth in community engagement
- • 65% improvement in conversion rate
- • 40% reduction in cost per acquisition
- • 95% participant satisfaction rating maintained
Long-term Impact
The 380% increase in participant inquiries represents more than just business growth—it means hundreds of NDIS participants and their families found the support they needed. The accessibility improvements ensured that people with disabilities could easily access information and services, while the community partnerships created lasting relationships that continue to benefit participants.
Client Testimonial
"Working with MegaSpace has been transformational for our organization. Not only did they help us achieve a 380% increase in participant inquiries, but they truly understood the NDIS landscape and the importance of accessibility. Their approach wasn't just about rankings—it was about connecting us with the participants who needed our services most. The team's expertise in NDIS marketing is unmatched, and their commitment to our success was evident every step of the way."
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