Community Living Support Growth
How Independent Living Solutions became the #1 choice for NDIS community living support in their region through strategic local SEO and targeted advertising.
Overview
Independent Living Solutions, a community living support provider serving the outer suburbs of Brisbane, faced intense local competition and struggled to connect with NDIS participants seeking independent living support. Through a targeted 4-month campaign focusing on local NDIS SEO, strategic advertising, and community engagement, we achieved a 340% increase in participant connections and established them as the #1 ranked provider in their service area.
Company Profile
- Company: Independent Living Solutions
- Industry: NDIS Community Living Support
- Location: Brisbane Outer Suburbs, Queensland
- Team Size: 25 support workers
- Years Operating: 5 years
- Services: Independent living skills, community access, daily living support
Challenges
Independent Living Solutions faced unique challenges in the competitive Brisbane market, where participants were spread across a wide geographic area and multiple providers offered similar services.
Key Challenges Identified
- Invisible Online Presence: Not ranking for any local NDIS community living searches
- Geographic Challenges: Serving multiple suburbs with varying search behaviors
- High Competition: 15+ established providers in the same service area
- Limited Digital Marketing: No structured online marketing strategy
- Declining Referrals: Traditional referral sources becoming less reliable
The primary challenge was market invisibility. Despite providing excellent services, Independent Living Solutions was essentially invisible to NDIS participants searching online for community living support.
Strategy
Our strategy focused on dominating local search results through hyper-targeted local SEO, strategic paid advertising, and authentic community engagement. We developed a multi-channel approach that addressed both immediate visibility needs and long-term organic growth.
Phase 1: Hyper-Local SEO Strategy
- • Location-specific landing pages for each service suburb
- • Google My Business optimization with location extensions
- • Local citation building across Brisbane directories
- • Suburb-specific content addressing local community needs
Phase 2: Targeted Advertising Campaign
- • Geographic targeting for specific Brisbane suburbs
- • NDIS-specific ad copy and landing pages
- • Demographic targeting for NDIS participants and families
- • Retargeting campaigns for website visitors
Phase 3: Community Engagement & Content
- • Local community event participation and sponsorship
- • Educational content about independent living skills
- • Success stories from local participants
- • Partnerships with local disability organizations
Results
The transformation was remarkable. Within 4 months, Independent Living Solutions went from being virtually invisible online to becoming the #1 ranked community living support provider in their region.
Search & Visibility Results
- • #1 position for "community living support Brisbane"
- • 340% increase in participant connections
- • Page 1 rankings for 25+ local NDIS terms
- • 450% increase in Google My Business views
- • 280% growth in organic website traffic
Business Impact Results
- • 280% increase in service growth
- • 55% reduction in cost per inquiry
- • 70% improvement in lead quality
- • 8 new staff hired to meet demand
- • 4.9/5 star Google rating maintained
Long-term Impact
The 340% increase in participant connections has enabled Independent Living Solutions to expand their team and help more people achieve their independent living goals. The #1 ranking position represents more than just SEO success—it reflects the trust and recognition they've earned within the NDIS community.
Client Testimonial
"The results MegaSpace delivered exceeded our wildest expectations. Going from invisible to #1 in our local market in just 4 months seemed impossible, but their hyper-local SEO strategy and deep understanding of the NDIS landscape made it happen. The 340% increase in participant connections has allowed us to help so many more people achieve their independent living goals. Their team didn't just improve our rankings—they transformed our entire business."
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